Wir hatten viel Spaß in Deutschland! IFA was quite the show, and the Henge Docks team is proud to have been a part of it. Being able to showcase the Horizontal Dock to our European customers, and to discuss the company, our products and our new EU website directly with them was a great experience. The above video gives a glimpse into our time at the show, and we're happy to share it with you!
Over the six days of the show, in addition to meeting a lot of loyal customers, we got the chance to introduce many people to Henge Docks. We gained valuable insights about our European customers including how to make our EU website better and some great ideas for what people would like to see from Henge Docks in the future. Thank you to everyone who came to visit us at IFA this year!
We're at Day 4 of IFA Berlin 2015 and on a roll! The weekend was especially busy, as the show is open to the public. It has been great to talk directly with our customers, and to see them interact with our docks! The Horizontal Dock has of course been the major draw, with loyal Henge Docks users excited to get to use the dock in the booth. We've also met many people who are being introduced to the company for the first time here at IFA, and are very interested in our products.
The Horizontal Dock
With the show only half over, the team is looking forward to speaking with a lot more people and really expanding our visibility here in Europe. If you're visiting the show, stop by our booth in the iZone, Hall 15.1, Booth 156!
IFA 2015 is a go! Located at the Messe Berlin, IFA is a six day consumer electronics trade show, open to the public. Henge Docks is proud to be one of the many exhibitors at this year's show!
Henge Docks IFA Booth Blue Prints
The Henge Docks IFA team arrived on Wednesday and got acquainted with the city. Thursday was spent setting up the booth. While the booth itself was built by IFA (following our design), there was still many finishing touches that the team needed to add, and of course all of the docks and displays needed to be set up. It was a long day that was well worth it when the booth was complete.
The Henge Docks IFA Booth
Doors opened this morning at 10 o'clock, and it's been a marathon day so far! The team is enjoying meeting people from all over Europe and the world, talking to people who are already excited about Henge Docks, and introducing others to our products for the first time.
If you'll be in Berlin between now and Wednesday, be sure to stop by and visit Henge Docks in the iZone, Hall 15.1, Booth 156. We look forward to seeing you there!
Next week Henge Docks will again be going international - at IFA Berlin 2015! The largest consumer electronics show in Europe, IFA is considered the CES of the EU, and will feature myriad innovative companies, products and announcements over 6 full days.
Four Henge Docks team members will arrive in Germany next Wednesday, and set up for the show will take place on Thursday. The Henge Docks IFA booth was custom-designed by our Senior Graphic Designer, Dan. It is a blend of technology and iconic style, and elegantly displays both our products and personality. We'll be showcasing the Vertical Retina Dock, Gravitas, Clique and of course, the Horizontal Dock.
This will be Henge Docks first time at IFA, and we are very happy to be a part of it, especially since it's open to the public! After the launch of our EU warehouse and corresponding EU webstore earlier this year, we're excited to further expand our presence in Europe while at IFA. If you'll be in Berlin between September 4th through the 9th, be sure to visit us at the show. We'll be in the iZone, Hall 15.1, Booth 156. We look forward to seeing you there - Prost!
We are excited to announce that the Horizontal Dock has finally received full Thunderbolt Certification from Apple and Intel, and will now begin production! The entire Henge Docks team was ecstatic Monday when we heard the news. Our CEO, Matt, popped a bottle of champagne and together we toasted, before hitting the ground running to accomplish everything that needs to take place between now and when the docks begin shipping.
It has certainly been an uphill battle to get to this point with the Horizontal Dock. The team has been both humbled and impressed by the outpouring of support and intense enthusiasm for this product. We cannot wait for this dock to get into our customers hands. The coming weeks will be very busy for the whole team, but we are all looking forward to it!
USB Type-C and Thunderbolt 3 represent some of the latest technological innovations in the computing industry. As the leading supplier of docking stations for the Apple ecosystem, we at Henge Docks would like to provide a brief overview of these technologies, their benefits and what these new innovations mean for the consumer.
USB (Universal Serial Bus) connectors have been the industry standard for cable connections between computers and external peripheral devices since the mid 1990s. USB Type-C is the latest of these connectors. Developed and certified by the USB Implementers Forum (USB-IF), USB Type-C is already backed by many companies, including Apple, Google, Microsoft, Samsung, Dell, Intel and many others. Announced in 2014 and debuted at CES 2015 in January, USB Type-C was quickly becoming well known in the tech industry. With the release of the new MacBook in April, and the announcement of Thunderbolt 3 using the USB Type-C architecture in June, Apple highlights this new, versatile benchmark technology.
USB Type-C is accompanied by the USB 3.1 performance standard, which doubles the throughput of USB 3.0, as well as providing greater power delivery. Additionally, Intel introduced the superior Thunderbolt 3, announcing that it will be housed in a USB Type-C connector. Along with the superior speeds and capabilities of USB 3.1 and Thunderbolt 3, the two most notable features of USB-C are its ability to work with myriad devices and its reversible plug orientation, which eliminates the hassle of determining which way the connector fits in the port. It is also backwards compatible with previous USB devices. In this overview, we’ll break down these and other key characteristics of USB-C, and what they mean for the consumer.
The first thing to understand about USB Type-C is that its name refers to the architecture of the connector, differentiating it from the older USB Type-A and USB Type-B connectors. As opposed to its predecessors, USB-C is small, slim and accepts reversible connections. Anyone who has used previous USB iterations knows how clumsy plugging and unplugging their connections can be. With this new reversible connector, connecting devices will be much simpler. Users will be able to plug in the cable in either direction.
A third of the size of the USB-A connector, USB-C is backwards compatible with all previous USB models through the use of proper adapters, though noting that the lowest USB speeds being channelled will be used. Its slimmer design allows thinner devices, such as smart phones, to use USB-C technology.
At its heart, USB Type-C is a single-cable solution for video, audio, data and power delivery. USB Type-C implies support of USB 3.1, which features SuperSpeed 10 Gbps and USB Power Delivery up to 100W. USB 3.1 is available in Gen 1, which features 5 Gbps speeds, and Gen 2, which provides 10 Gbps. The bi-directional 100W power delivery allows the sending and receiving of power for devices both large and small, with devices pulling only as much power as they need. Utilizing the universality of the 100W power delivery system of USB-C with USB 3.1 could potentially foreshadow the end of proprietary charging cables, as Apple has done with the 2015 MacBook, eschewing the MagSafe for USB-C.
USB-C and USB 3.1 together allow simultaneous charging and data transmission, and with DisplayPort Alternate Mode, or Alt Mode, audio and video as well. The Video Electronics Standards Association (VESA) partnered with the USB-IF to implement Alt Mode into USB Type-C technology. There will be USB-C adapters for VGA, DVI and HDMI displays, and Alt Mode enables the display to be driven without the connecting device featuring a specific display port. USB-C with USB 3.1 features four lanes over which signals can be transmitted, of which Alt Mode can utilize one, two, or all four to drive displays, at the same time that USB data and power are also being transmitted. Together, USB-C and Alt Mode automatically determine how many lanes are needed for a particular display, and allocate signals as they are needed, adjusting data speeds as necessary. If only one or two lanes are utilized by DisplayPort, USB data remains at USB 3.1 speeds up to 10 Gpbs. For a display requiring all four lanes (such as a 5K monitor), USB data slows to 2.0 speeds of 480 Mbps.
From its outset, the USB Type-C was intended for use with USB 3.1, however, the USB-C architecture can also pair with older, slower USB specifications, such as USB 3.0 and 2.0. This could lead to consumer confusion, as someone might be expecting higher speeds from their USB-C connection, when that particular cable might contain only USB 2.0 technology. Most USB-C with USB 2.0 will be likely be exclusive to mobile devices.
Though not quite the 20 Gbps speeds of Thunderbolt, the 10 Gbps speed of USB 3.1 is still exceptionally fast. Whereas Thunderbolt was not highly utilized in the market due to its cost, USB is omnipresent in the market and less expensive, making USB-C likely to be a widely-adopted industry leader.
USB-C and Thunderbolt 3
Intel recently announced its forthcoming Thunderbolt 3 technology which allows transfer speeds of an incredible 40 Gbps and support for dual 4K displays. Most exciting, apart from its technological capabilities, is that Thunderbolt 3 will be housed in the USB-C architecture. This means that future MacBooks could come with a Thunderbolt 3 port that features USB 3.1, enabling both USB Type-C and Thunderbolt capabilities without the use of any adapters. This would make Thunderbolt more accessible and reduce the confusion with Mini DisplayPort, as one single port for various technologies offers far more convenience than having a mess of difference ports and cables. Given its superior speed and connectivity, Thunderbolt 3 will be the more expensive option over USB 3.1, but this port universality will make it much easier to adopt across various platforms, which in turn could lower prices of Thunderbolt devices.
With the capability to produce video, audio, data and power simultaneously through one reversible connector, USB Type-C is the technology of the future. No longer will a plethora of different cables and connectors be necessary, instead they will run through one single connection and port. Thunderbolt 3 paired with the USB-C design will allow both technologies to reach an ever-larger consumer base, furthering the appeal of both. While adoption into products may take some time, USB-C is the universal connection that the world has been waiting for.
Avari, Jamshed. "Tech 101: USB Type-C - What It Is and What It Isn't." NDTV Gadgets. NDTV, 31 Mar. 2015. Web. 01 Apr. 2015.
Demerjian, Charlie. "VESA Puts Displayport1.3 into USB-C." SemiAccurate On Target Technology News. SemiAccurate, 22 Sept. 2014. Web. 01 Apr. 2015.
Fingas, Roger. "Why Apple Is Banking on USB-C for Its All-new 12-inch MacBook and beyond." Apple Insider. Apple Insider, 25 Mar. 2015. Web. 01 Apr. 2015.
Hoffman, Chris. "USB Type-C Explained: What It Is and Why You’ll Want It."HowTo Geek. How-To Geek LLC, 16 Mar. 2015. Web. 01 Apr. 2015.
Saunders, Brad. "USB 3.0 Promoter Group Announces USB Type-C Connector Ready for Production." USB.org (2014): n. pag. 12 Aug. 2014. Web. 01 Apr. 2015.
USB 3.0 Promoter Group. Universal Serial Bus Type-C Cable and Connector Specification. Tech. no. 1.1. USB 3.0 Promoter Group, 3 Apr. 2015. Web. 6 Apr. 2015.
We are very excited to officially announce the launch our European website! This opens up the opportunity for our European customers to purchase Henge Docks products without the hassle of customs fees, and to receive faster, more accurate shipping of their orders.
Orders placed via eu.hengedocks.com will be shipped from our new warehouse located in the United Kingdom. These orders should arrive within one week, depending on location, as opposed to 2 to 4 weeks from the United States. Additionally, import taxes and fees will be significantly less, as products are shipped from within Europe.
We are very happy to open our European warehouse and launch its corresponding site so that we are better able to serve our European customers! If you have any questions, get in touch with us at firstname.lastname@example.org.
Today the team received the first pre-production unit of the Horizontal Dock for the 13-inch MacBook Pro with Retina Display from our manufacturing partner. This dock is the first testing unit that will be used by our engineering team to evaluate the second model in the Horizontal Dock family.
This will be the first of many quality assurance checks in the manufacturing process, and this and other pre-production units ensure that the eventual final product will meet our high design standards. Any changes or updates that need to be made will be communicated with our manufacturer throughout the coming months, thus beginning the first steps in the final stage leading to the manufacturing of production units.
We thank everyone for their continued enthusiasm for the Horizontal Dock. We couldn’t be more excited to have this unit in house, and look forward to the release of the Horizontal Dock for 13-inch MacBook Pro with Retina Display later this year!
Third day in Austin, first day of the show! After two days of set up, the Henge Docks team kicked off day one of the SXSW Interactive trade show this morning at the Austin Convention Center. We've met a lot of great people so far, and are excited for the next four days of the exhibition!
If you're at SXSW this year, be sure to stop by Booth 324/326 to interact with the full lineup of Henge Docks products, take advantage of show specials and enter to win a set of Audioengine A2+ speakers. Any at-show Gravitas purchase qualifies you to win these awesome powered desktop speakers, with the showdown to select the winner taking place on Monday at 3pm. We look forward to seeing you at the show!